Texas Tallow Products magnesium lotion is 2.95% magnesium concentration by volume. The magnesium source is Pure Dead Sea Salt (Magnesium Chloride).
People ask this before they buy, and they ask it after they already have a jar. Some are reading a label. Some saw an ad or a video and want the percentage before they order. Some are comparing what they use now to what we sell. The answer does not change with the season or with how the jar looks when you open it.
What 2.95% by volume means in plain English: in this lotion, magnesium is present at a 2.95% concentration by volume. We are not going to dress that up as a potency claim, a medical claim, or a comparison to anyone else. It is the concentration in the product.
The salt is Pure Dead Sea Salt, which is Magnesium Chloride. That is the form of magnesium in Texas Tallow Products magnesium lotion. If you asked “what kind of magnesium,” that is the answer.
If your jar arrived as a liquid, that is a separate issue. Heat in shipping can melt the lotion. Melting does not change the 2.95% figure. If the jar showed up liquid or still liquid after a few days in a cool room, tell us. We replace heat-damaged lotion. The magnesium question and the melted-jar question can be handled in the same message.
If this number is what you were waiting on before you order, you can order with it.